It’s no secret that consumers are drawn to authenticity. Genuine brands stand out. This gives their audience a reason to connect with them. Brand Authenticity will elevate your business above competitors, who are just using traditional marketing methods.   It will also show your audience that you are reliable and trustworthy. Unfortunately, entrepreneurs don’t know how to brand authentically. Below are some tips to help: Include photos of yourself- Your audience wants to see who they are connecting with.   Having a professional photo on your social media profiles and about us page, will give your brand a personal affect. This will give your audience a reason to want to connect with … [Read more...]