It’s almost 2023, and content is still one of the most available aspects of your business.  Digital Marketing can be confusing and overwhelming, but with a digital content strategy, it’s a lot easier. Digital Content is an essential part of the success of your online business.  No matter your marketing strategy, creating content should always be a valuable part of your strategy.  Valuable content is essential for so many reasons. Valuable content can build brand awareness, increase sales, increase traffic, and help you build a relationship with your target audience. A lot of entrepreneurs believe that online content is blogs, but that’s not the case anymore.  Content is … [Read more...]

Starting an online business takes a lot of time and energy, however it should take a lot of money.  I’m sharing 5 valuable steps on building your online brand with when you don’t have a lot of money in the bank. Find a need.  When starting a business, it’s essential to fulfil a want or need of your target audience.  If your business is fulfilling a need, then you will already have a viable target market.  Finding the need of your audience is free. All you have to do is research.  There are online forums that you can visit and there’s social media groups.Establish credibility.  This is another thing that you can do for free.  There are several ways that you can establish yourself as … [Read more...]

People frequently say that money is one of the things that stops them from pursuing their dream of having a business.  I always recommend taking advantage of the inexpensive business resources that’s available.  My favorite one is Fiverr.    Fiverr is a marketplace website, where people can get quality help for as little as $5.  I’ve used Fiverr countless times for my business. Fiverr is an excellent resource, especially when low in money. With Fiverr, I’ve gotten quality assistance with my logo, website, and book editing.  Here are some of my favorite tips for ordering from Fiverr: Look at Reviews and Ratings: It may seem like commonsense, but I’ve … [Read more...]

In order to brand with excellence, you will need to position your brand effectively.  A well positioned brand will enhance your image, and give you a stronger connection with your target audience.  Brand Positioning is identifying your brand’s uniqueness and communicating this to your audience. 1.  Brand Promise- What are you promising your audience?  Are you claiming to provide top-notch customer service?  Are you telling them that your products or services are superior to others in your industry?  To deliver in a certain amount of time? Your promise is a part of what separates you from others in your field. Just remember not to make any promises that you … [Read more...]