In order to brand with excellence, you will need to position your brand effectively. A well positioned brand will enhance your image, and give you a stronger connection with your target audience. Brand Positioning is identifying your brand’s uniqueness and communicating this to your audience. 1. Brand Promise- What are you promising your audience? Are you claiming to provide top-notch customer service? Are you telling them that your products or services are superior to others in your industry? To deliver in a certain amount of time? Your promise is a part of what separates you from others in your field. Just remember not to make any promises that you … [Read more...]
Branding Authentically Online
It’s no secret that consumers are drawn to authenticity. Genuine brands stand out. This gives their audience a reason to connect with them. Brand Authenticity will elevate your business above competitors, who are just using traditional marketing methods. It will also show your audience that you are reliable and trustworthy. Unfortunately, entrepreneurs don’t know how to brand authentically. Below are some tips to help: Include photos of yourself- Your audience wants to see who they are connecting with. Having a professional photo on your social media profiles and about us page, will give your brand a personal affect. This will give your audience a reason to want to connect with … [Read more...]
10 Tips to Increase Social Media Engagement
t’s no secret that engagement is the key to your successful social media marketing strategy. One of the key components of your online marketing plan is to build relationships with your audience. The best way to build relationships is to engage with them. Unfortunately, online business owners are not engaging with their audience like they should. And they’re not being successful with their social media strategy. Below are some tips that can help any entrepreneur increase their online engagement. Pictures and Videos- Visual communication is huge right now. People are more likely to comment and share an image or video than text. If you want to get more likes, RTs, and shares, you … [Read more...]
Building Brand Awareness
Having your business easily recognized from others in your industry will give your audience a reason to build a relationship with you, instead of your competitors. This will lead to sales from your target market. Unfortunately many entrepreneurs and business owners struggle to separate their brand from others in their industry. Here are some tips to help: Be consistent with visual branding- You want to make sure that you’re consistent with all of your branding. Make sure that your social media, website, newsletter, and other marketing materials have a consistent look. For example, when your audience goes on your website and Facebook page, it should be clear that it’s the same … [Read more...]