Starting an online business takes a lot of time and energy, however it should take a lot of money. I’m sharing 5 valuable steps on building your online brand with when you don’t have a lot of money in the bank. Find a need. When starting a business, it’s essential to fulfil a want or need of your target audience. If your business is fulfilling a need, then you will already have a viable target market. Finding the need of your audience is free. All you have to do is research. There are online forums that you can visit and there’s social media groups.Establish credibility. This is another thing that you can do for free. There are several ways that you can establish yourself as … [Read more...]
Using Fiverr for Your Business
People frequently say that money is one of the things that stops them from pursuing their dream of having a business. I always recommend taking advantage of the inexpensive business resources that’s available. My favorite one is Fiverr. Fiverr is a marketplace website, where people can get quality help for as little as $5. I’ve used Fiverr countless times for my business. Fiverr is an excellent resource, especially when low in money. With Fiverr, I’ve gotten quality assistance with my logo, website, and book editing. Here are some of my favorite tips for ordering from Fiverr: Look at Reviews and Ratings: It may seem like commonsense, but I’ve … [Read more...]
Brand Positioning
In order to brand with excellence, you will need to position your brand effectively. A well positioned brand will enhance your image, and give you a stronger connection with your target audience. Brand Positioning is identifying your brand’s uniqueness and communicating this to your audience. 1. Brand Promise- What are you promising your audience? Are you claiming to provide top-notch customer service? Are you telling them that your products or services are superior to others in your industry? To deliver in a certain amount of time? Your promise is a part of what separates you from others in your field. Just remember not to make any promises that you … [Read more...]
Branding Authentically Online
It’s no secret that consumers are drawn to authenticity. Genuine brands stand out. This gives their audience a reason to connect with them. Brand Authenticity will elevate your business above competitors, who are just using traditional marketing methods. It will also show your audience that you are reliable and trustworthy. Unfortunately, entrepreneurs don’t know how to brand authentically. Below are some tips to help: Include photos of yourself- Your audience wants to see who they are connecting with. Having a professional photo on your social media profiles and about us page, will give your brand a personal affect. This will give your audience a reason to want to connect with … [Read more...]
10 Tips to Increase Social Media Engagement
t’s no secret that engagement is the key to your successful social media marketing strategy. One of the key components of your online marketing plan is to build relationships with your audience. The best way to build relationships is to engage with them. Unfortunately, online business owners are not engaging with their audience like they should. And they’re not being successful with their social media strategy. Below are some tips that can help any entrepreneur increase their online engagement. Pictures and Videos- Visual communication is huge right now. People are more likely to comment and share an image or video than text. If you want to get more likes, RTs, and shares, you … [Read more...]