Having your business easily recognized from others in your industry will give your audience a reason to build a relationship with you, instead of  your competitors.  This will lead to sales from your target market.  Unfortunately many entrepreneurs and business owners struggle to separate their brand from others in their industry.  Here are some tips to help: Be consistent with visual branding- You want to make sure that you’re consistent with all of your branding.  Make sure that your social media, website, newsletter, and other marketing materials have a consistent look.  For example, when your audience goes on your website and Facebook page, it should be clear that it’s the same … [Read more...]